Welcome to The 40% Club
The UK’s first open mic pitch night, where creative talent meets innovative entrepreneurship.
In partnership with the world, let’s work together!
Why We Are Called The 40% Club
The 40% Club isn't just a name; it represents the reality that only 40% of people persevere to achieve their goals and dreams. Recognizing that 60% of people across the world give up their dreams at the first obstacle. The 40% Club serves as a beacon of inspiration, our mission is to provide everyone with the opportunity to face their fears, build their dreams, and "Just Do It Anyway." By coming together as a community, we aim to redefine the statistics and support those who are determined to make a positive impact on the world.
We are Dragon’s Den Reimagined
The 40% Club is Dragons Den reimagined, a unique event dedicated to empowering early-stage founders with groundbreaking ideas positioned to change the world, we want our founders to know that they can be the next unicorn business.
At The 40% Club, we blend captivating creative performances with dynamic live pitches, providing a platform where artists can shine and founders can present their groundbreaking ideas to a supportive community.
What sets us apart is our unique, gamified voting platform, empowering the audience to choose the winner. The more community members you invite, the greater your chances of walking away with an incredible collection of prizes. It's a thrilling, interactive experience where creativity meets innovation, and everyone has a stake in the success of the next big idea.
We Celebrate Creative Talent!
At The 40% Club, we're constantly on the lookout for rising star artists eager to showcase their talent on a vibrant stage with an enthusiastic audience. While our primary focus is on empowering founders, we are equally dedicated to cultivating a creative space where artists can shine. We create an environment where talent thrives, fostering a community where both innovators and performers can flourish together.
Past Winners
Natalie Dinning
Co-Founder and CEO of Lesley’s Sauces
Jared Spencer
Founder of Riddim Snacks
The Prizes
Performers, too, will benefit greatly. They will receive a recording of their performance to aid their talent development. They will be added to a directory of performers for increased visibility and introduced to managers from both independent and major labels.



